The General Command of the Colombian Military Forces carries out the official launch of the campaign Con la fuerza de nuestras Fuerzas, a strategic work aimed at strengthening unity, morale and institutional commitment. Through this campaign, Admiral Francisco Hernando Cubides Granados, Commander General, seeks to highlight the ethical, moral and philosophical values that guide the operation of the members of the Military Forces, projecting a message of confidence, integrity and hope to both the inhabitants and the troops.
The main objective of this campaign is to consolidate the image of the Colombian Military Forces as authentic defenders of security, peace, well-being and the protection of human rights.
At the same time, Colombians can see images and advertisements with the campaign slogan on public passenger transport, shopping malls and other high-traffic places. The purpose of the soldiers, sailors and airmen is to reach the inhabitants directly and effectively, thus seeking a wide visibility and a constant rapprochement with all the communities.
Con la Fuerza de nuestras Fuerzas reinforces the institutional identity, highlighting not only the role of the Military Forces as key actors in the defense of the country, but in the same way as an institution with a deep vocation for service, always ready to defend the fundamental principles within the framework of military operations, which works to ensure compliance with the Constitution and laws.
The aim of the synchronized launch in various cities of Colombia is to ensure that the message reaches all corners of the country, ensuring impacts in high-interaction centers. This initiative is not simply an advertising campaign, but a real communication platform that strengthens the link between the Military Forces and all Colombians.
The General Command of the Colombian Military Forces reaffirms its commitment to building a safer, more united nation with a promising future for all. Colombians can trust that the Military Forces will continue to be a fundamental pillar in the defense of sovereignty, independence, and the security of the national territory.
Source: Strategic Communications General Command of the military forces
